21 ноября в Шанхае должно было пройти масштабное шоу Dolce & Gabbana, но внезапно его отменили из-за того, чтоб итальянский бренд был обвинён в расизме.

Всё началось с нескольких роликов, опубликованных Dolce & Gabbana на страничке в Instagram. На видео китайская модель пытается есть блюда итальянской кухни палочками и у неё ничего не получается. Китайские интернет-пользователи посчитали это оскорбительным стереотипом.

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#DGlovesChina ? More like #DGdesperateforthatChineseRMB lol.  In a bid to further appeal to luxury’s covetable Chinese consumers, @dolcegabbana released some hella offensive “instructional” videos on the usage of chopsticks.  Pandering at it’s finest, but taken up a notch by painting their target demographic as a tired and false stereotype of a people lacking refinement/culture to understand how to eat foreign foods and an over-the-top embellishment of cliché ambient music, comical pronunciations of foreign names/words, and Chinese subtitles (English added by us), which begs the question—who is this video actually for?  It attempts to target China, but instead mocks them with a parodied vision of what modern China is not…a gag for amusement. Dolce & Gabbana have already removed the videos from their Chinese social media channels, but not Instagram.  Stefano Gabbana has been on a much-needed social media cleanse (up until November 2nd), so maybe he kept himself busy by meddling with the marketing department for this series. Who wants to bet the XL cannoli “size” innuendos were his idea? Lmao. • #dolceandgabbana #altamoda #rtw #dgmillennials #stefanogabbana #shanghai #chinese #italian #cannoli #meme #wtf #dumb #lame #chopsticks #foodie #tutorial #cuisine #italianfood #asianmodel #asian #chinesefood #dietprada

Публикация от Diet Prada ™ (@diet_prada)

Дальше — больше. Обстановка накалилась из-за появившихся в Сети скриншотов переписки дизайнера бренда Стефано Габбана с интернет-пользователем. На них видно, что дизайнер отрицает расистский подтекст в роликах и оскорбляет китайскую нацию.  
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As @dolcegabbana prepares to mount their next runway show in Shanghai this coming evening (7:30PM) and the rest of Instagram fawns over what’s sure to be an overly lavish “love letter” to China, we’ll be wondering if we’ll see chopsticks as hair ornaments, take-out boxes as purses, or even kimonos misappropriated as Chinese costume. Time will tell. For now, we’ll let y’all simmer on this DM between Stefano and Dieter @michaelatranova (chronology is reversed in slides). Word has it that they’re still in the process of model casting (over 200 Asian girls scheduled)…wouldn’t let them walk the show if we were their agents lol. Also, curious what the Chinese government will think of their country being called shit basically…especially considering how strict they are on who to allow to enter the country on work visas based on a thorough social media background checks. • #DGTheGreatShow #DGlovesChina #runway #fashionshow #cancelled #racism #dolceandgabbana #altamoda #rtw #dgmillennials #stefanogabbana #shanghai #chinese #china #wtf #dumb #lame #asianmodel #asian #dietprada Публикация от Diet Prada ™ (@diet_prada)

Впрочем дизайнер спустя время выложил на своей странице те же снимки, сообщив, что его блог и официальная страница марки была взломана, и на сообщения отвечал не он.