Opening Ceremony сообщил о закрытии всех своих магазинов в 2020 году. Таким образом его создатели Кэрол Лим и Умберто Леон сконцентрируются на работе над линиями одежды и увеличению модельного ряда.
«Вместе с новыми партнерами мы используем возможность сделать шаг назад и оценить будущее нашего ритейл-направления. На мгновение мы отступаем от мультибрендового ритейла, чтобы потом вернуться с новым, но таким же вдохновляющим опытом», — такое сообщение они опубликовали в своём инстаграм-профиле. По всей видимости, это один из первых этапов в новом направлении развития Opening Ceremony после того, как его приобрели Farfetch и New Guards Group. Дизайнеры Кэрол Лим и Умберто Лео создали Opening Ceremony в 2002 году. В тоже время был открыт и первый магазин. За это время бренд стал одним из наиболее популярных среди молодежи, а его создатели занимали должность креативных директоров Kenzo с 2011-го по 2019-й год.Посмотреть эту публикацию в Instagram
Dear Opening Ceremony Family, We welcomed our first customers into Opening Ceremony at 35 Howard Street on Sept 1, 2002, a year after downtown New York was changed forever by the destruction of the World Trade Center. We wanted to send a message of love to New York with our company and our big idea to change the way a retail store had been done before. Our dream to connect people from all over the world with positivity, to create a vibrant and inclusive community through self-expression is embodied in the name Opening Ceremony and the idea from where it came, the Olympics. When we began, we took our modest savings and asked our friends to sell their clothes at our store in an area of Soho that had not yet been developed. Brilliant young designers like United Bamboo, Benjamin Cho, Proenza Schouler, Alexander Wang, Rodarte and AsFour were juxtaposed with designers from Hong Kong and Brazil who had never sold before in the US. We also made our own first pieces to sell, a diamond sweatshirt at first, which, by wearing it, became a shorthand for “I shopped at Opening Ceremony”. The store became a hangout and a meeting place for so many different visitors and locals who came by to find out what was happening in New York, because you could always get the scoop when you shopped. Opening Ceremony has expanded and evolved in countless ways since those first years in business. We’ve grown our own collection, starting from the platform of our first store, into a global Opening Ceremony brand for which we’ve held some of the most ambitious experiential fashion shows imaginable. At the same time, Opening Ceremony stores have been home to remarkable staff, customers and creative people where the wildest experiments in retail have taken place. Our stores in New York, Los Angeles, London and Tokyo have connected people from around world together and brought so much joy into our lives and to the lives of those who have come through our doors.
This is why it’s incredibly emotional for us to announce today that we will be closing our Opening Ceremony retail locations sometime in 2020. We’ve made a decision to focus on growing Opening Ceremony collection and brand with our new partners, New Guards Group, and expand the designs of Opening Ceremony. Our brand takes the beautiful spirit of experimentation, fun and collaboration embodied in our stores and imbues this energy into the clothing we make. We know our decision may surprise you and it may be interpreted in many different ways. Ultimately, in this time of immense change in the way that people shop, we still believe in the power of passionate and unique retail. But we also believe in the necessity for change, reflection and an opportunity to refresh. This is a moment of transition for Opening Ceremony and, together with our new partners, we are taking the chance to step back and evaluate the future of our Opening Ceremony retail experience. We are stepping back from multi-brand retail, for a moment, so we can come back with an experience that is just as inspiring, filled with love and relevant for the years ahead as Opening Ceremony has been. Публикация от Opening Ceremony (@openingceremony)Посмотреть эту публикацию в Instagram